What I hear, all the time

I have no idea if my website is actually driving anyone to my business, or if it's all just word of mouth.

I'm afraid to even touch my website. What if I break something?

I did everything right when my site launched. I have no idea if it is still working.

I have no idea if my website is actually driving anyone to my business, or if it's all just word of mouth.

I'm afraid to even touch my website. What if I break something?

I did everything right when my site launched. I have no idea if it is still working.

Your Site Is Out There Right Now. Do You Know How It Is Doing?

The Visibility Plan gives you a real human keeping an eye on your SEO every month and telling you exactly what she finds, in plain English — no dashboards, no jargon, no guessing.

Learn If You Qualify

Enrollment is limited to six clients. Spots are available now.

CAn you relate?

Be honest. When did you last actually check?

You know how you can go months without checking your bank account because you are pretty sure everything is fine?
You are not spending recklessly. Nothing has bounced. It is probably fine.

And then you look.
Your website works the same way. You built it with intention. You launched it properly. You did the right things. And then life happened and you got busy doing the actual work of running your business.
You have not really looked at your SEO since the week your site went live.

The internet did not stop moving just because you did.
That is what the Visibility Plan is for, to make sure someone is always paying attention.

The rules changed. Nobody told you.

A few years ago, good SEO meant getting your site set up correctly and letting it run. Title tags in place, meta descriptions written, pages structured to be found. You did that. Maybe Lizzy did that for you. And it worked.

But 2026 looks different than launch day did.
Search behavior has shifted in ways that feel invisible until you look at the data.

37% of people now start their search on an AI tool like ChatGPT or Perplexity instead of Google.

45% of consumers use AI tools to find local business recommendations.

The way people find services they need is changing, and it is changing fast.

This means you need someone watching the right things, interpreting the data honestly, and telling you what it actually means for your business instead of sending you a PDF full of graphs.

You do not have to understand all of this. You just have to have someone in your corner who does.

This plan is not for everyone.
That is intentional.

I keep the Visibility Plan limited to six clients at a time so every site gets real attention, not a surface-level glance. But enrollment is not the only limit. For this plan to work, your site has to be ready for it.
SEO monitoring only tells a useful story when the foundation is in place. Tracking rankings on a site that is not set up correctly is like checking the weather when your windows are painted shut.

What your site needs to qualify.

Your site is built on a platform I support

Proper header structure is in place.

Title tags and meta descriptions exist and were written with intention.

An active, verified Google Business Profile is connected.

Google Search Console is set up and verified.

Your site has been live long enough to have real data.

Not sure if you qualify?

Most sites that are close need about a half-day sprint to get the foundation ready.
Existing clients can reach out directly. New clients start with a Good Fit Call.
Either way, you leave knowing exactly where things stand.

Here is what actually happens each month.

There is nothing for you to submit, track, or remember. Here is what the Visibility Plan looks like in practice.

I pull your data.

Every month I run your site through professional SEO software and check your keyword rankings, your site health, and how your key pages are holding up in search. This happens behind the scenes. You do not need to do anything.

I tell you what I found.

Between the 10th and 20th of each month you get a short email from me. Not a report. Not a PDF. Not a dashboard login. Just plain English. Something like "your homepage climbed three spots for your main keyword this month, let's leave it alone" or "your services page dropped a little, here is what I think is happening and what I recommend." You get the insight without the overwhelm.

We look at the bigger picture together.

Every quarter we get on a call and zoom out. Where have your rankings moved over the last three months. What is working. What needs attention. What should we be thinking about for the next quarter. You leave every call knowing exactly where your site stands and what comes next.

Book a Good Fit Call

Let's make sure we are a good fit before you commit to anything.

What the Visibility Plan includes every month and every quarter.

No content to submit. No forced site update recommendations.
Just consistent, strategic eyes on your SEO and a real human telling you what she finds.

Monthly SEO Review

Every month I run your site through professional SEO software and check your keyword rankings, your site health, and how your key pages are holding up in search. This happens in the background. You will not even know I was there until the email arrives.

Plain-English Summary Email

Between the 10th and 20th of each month, you get a short email from me. Not a report. Not a PDF. Just the highlights in plain language. Something like "your main service page is climbing steadily, let's leave it alone" or "your contact page dropped a little, here is what I think happened." You get the insight without the overwhelm.

Professional SEO Software Included

You do not need to purchase any tools, create any accounts, or learn any platforms. The software access is covered as part of your plan. I bring the tools. You bring the business.

Quarterly Strategy Call

Every three months we step back and look at the bigger picture together. We talk through what the data means for your site and your business, what pages are gaining ground, what might need attention, and what to prioritize next quarter. You leave every call knowing exactly where things stand.

Shared Google Doc

Throughout the month, add questions and topics to our shared Google Doc. I review it before every quarterly call so nothing gets lost. Questions get answered on the call, not scattered across your inbox.

Discounted Additional Work

If anything we find needs hands-on attention, you receive 25% off my standard project rate to get it done. You are not just getting a report. You are getting someone who can actually act on what the data is telling us.

Priority Support

Visibility Plan clients go to the front of the line. If something urgent comes up, you are not waiting in a general queue.

Book a good fit call

Let's make sure we are a good fit before you commit to anything.

From business owners who have been in your shoes.

The Visibility Plan is new. But the trust behind it is not.

"I already have a website that I really like. It's pretty. But I needed help with my backend and SEO stuff. Lizzy is so talented and knows so many tips and tricks that I had no idea even existed. I immediately felt better about my website after only working with her for a short time."
Lauren Schwab
High Heals Photography
Lizzy is such a gift. She doesn't just make things look good, she makes them work. Every time I hit a tech wall, she somehow untangles it and keeps me moving forward. She's patient, resourceful, and genuinely cares about my mission. Having her on my team gives me confidence that our nonprofit is showing up online the way it deserves to.
Paula Levy
A Place Like Home ADP

Six clients. Real attention. No exceptions.

The Visibility Plan is not a volume play. I do not take on twenty clients and skim their data on a rotating schedule. I take on six, and each one gets a thorough monthly review, an honest summary, and a quarterly call where I already know their site before I show up.

When you are on this plan, your site is not in a queue. It is on my radar.

That level of attention requires capacity I protect deliberately. When a spot opens, I let it be known. When the plan is full, it is full.

If this sounds like what you have been looking for, the next step is a conversation.

You need someone who will tell you the truth.

There is no shortage of SEO services out there. There are agencies that will send you a 40-page report every month full of graphs and metrics and terms you will never fully understand. There are tools that will show you a dashboard of numbers that may or may not mean anything for your specific business. There are consultants who will promise you page one of Google and disappear when it does not happen.

That is not what this is.

The Visibility Plan is built on one simple promise. I will always tell you the honest truth about what I see. If your site is climbing, I will tell you that and tell you to leave it alone. If something slipped, I will tell you what I think happened and what I recommend. If a month is quiet and stable, I will tell you that too, because stability is worth knowing about.

Lizzy Moffett smiling and holding a laptop, wearing a purple top

I have been doing this for over 21 years. I have a Google UX certification and a deep understanding of how search works in the real world, not just in theory. More importantly, I understand how small business owners think. I know that you do not need more data. You need someone to translate the data into something you can actually use.

That is what every monthly email is designed to do. That is what every quarterly call is designed to do. And that is why I keep this plan intentionally small, so I can actually do it well for every client who trusts me with their site.

Why Ongoing Support Matters

You didn’t build a beautiful website just to ignore it.
But staying on top of updates, strategy, and SEO tweaks? That’s… a lot.

Your business keeps moving. You’ve got new offers, better photos, fresh testimonials, and Google changing its mind every 6 minutes.

You shouldn’t have to:

  • stress about keeping up with it all
  • google how to swap a banner
  • wonder if your site still sounds like you.

That is what the Visibility Plan is for.

Two women enjoying coffee and discussing work at a table
Why it works.

Six clients.
Real attention.
No exceptions.

The Visibility Plan is not a volume play. I do not take on twenty clients and skim their data on a rotating schedule. I take on six, and each one gets a thorough monthly review, an honest summary, and a quarterly call where I already know their site before I show up.

When you are on this plan, your site is not in a queue. It is on my radar.

That level of attention requires capacity I protect deliberately. When a spot opens, I let it be known. When the plan is full, it is full.

If this sounds like what you have been looking for, the next step is a conversation.

FAQ

Common questions about the Visibility Plan.

Do you guarantee SEO results?

No. Search engine rankings are influenced by algorithm changes, competitor activity, and the age and authority of your site, all factors outside my control. What I can guarantee is consistent monthly monitoring, honest reporting, and informed recommendations based on what the data actually shows. I will never tell you what you want to hear. I will tell you what I see.

What makes this different from the Momentum Plan?

The Momentum Plan is for clients who need hands-on help with their site every month. Updates, blog uploads, event listings, Google Business Profile posts. The Visibility Plan is for clients who handle their own updates but want strategic eyes on how their site is performing in search. No hands-on work is included in this plan.

Can I be on both plans?

Yes. If you are enrolled in both the Momentum Plan and the Visibility Plan, the combined rate is $347 per month. Both plans run on their own separate cycles. Momentum Plan requests are due by the fourth of the month. Visibility Plan summaries arrive between the 10th and 20th.

When will I get my monthly summary email?

Your summary email arrives between the 10th and 20th of each month. I do not send it on a fixed date because holidays, weekends, and the natural rhythm of the month all play a role in timing. What I can promise is that it will always arrive within that window and will never skip a month. If something ever delays it beyond that range, I will let you know in advance.

What if my site does not qualify yet?

Most sites that are close but not quite ready need about a half-day sprint to get the foundation in place. After that the site is ready to grow. If you are not sure where your site stands, book a Good Fit Call and we will figure it out together.

Ready to stop wondering how your site is doing?

Your site is out there right now, either climbing or slipping, and you may not know which.
The Visibility Plan puts someone in your corner who does.
Six spots. Real attention. Honest reporting every month.
If you are ready to finally know, let's talk.

Book a good fit call

Not sure if you qualify? Book the call anyway. We will figure it out together.

I work with clients across the Denver metro area and beyond, keeping eyes on their SEO so nothing slips quietly in the background. Based in Brighton, Colorado, I built the Visibility Plan for business owners who want a local partner they can trust, not a dashboard full of numbers they have to decode alone.