Design Diaries

Beth Gustin is a grief counselor who is totally blind and uses the JAWS screen reader. Here is how we rebuilt her website with accessibility as the foundation, and what it taught me about good design.

There is a version of running a small business where you treat everyone in your industry as competition. I have never been interested in that version. Here are the Colorado collaborators who make my work better.

Most people don't call me because someone told them their website was bad. They call me because they've quietly known it for a while and finally hit a wall. Here's how to tell if what you're feeling is outgrowth.

Your website launched beautifully. Then life got busy and it quietly started falling behind. The Momentum Plan is how that stops. Here's what ongoing website support looks like when it's working the way it should.

If your website has a solid foundation but a growing backlog, a Design Sprint is focused, hands-on help for the site you already have. Here's what two clients accomplished in a single half-day session.

When chiropractor Dr. Nor Jobarah realized her website didn’t reflect the calm, precise care she offers, we rebuilt it from the ground up—creating a modern, trust-building site that finally feels like her practice. See how strategic design turned clarity into clicks.

When a fitness trainer turned emotional wellness visionary came to me with a rage room that doubled as a healing space, I knew this build would be anything but ordinary. See how we turned her chaotic, cathartic idea into a website that feels as powerful as the experience itself.

t’s tempting to grab a quick, cheap website from Fiverr. I get it. But what happens when that site doesn't bring you clients? This post reveals why a thoughtful, long-term approach to your website is the key to lasting success.

Is your website like a dusty, closed-down department store? Learn how the story of one strange shop owner can help you make your business visible and ready to be found.

The 3 essentials every website needs to stay standing — explained in plain language using a house analogy.

Not sure which platform fits your business best? This quiz was built just for service-based solopreneurs who want clarity—not tech overwhelm.

Why I prefer to build custom websites on Webflow—and how it gives small business owners the freedom, growth, and visibility they deserve.

Stop thinking of your website as a static brochure. Learn why treating your site like a dynamic window display can keep it fresh, visible, and aligned with your growth.

Feeling overwhelmed by AI search changes? You’re not alone. Here’s why the future actually favors small businesses with simple steps you can take to stay visible.

Learn why introducing your website to Google (and AI search) is less about mastering tech tricks—and more about making a clear, confident first impression.

Discover how my Two-Day Website Build began as a one-time client solution and became the strategic, energizing format I now swear by.