Design Diaries
A Blog with Insights, Trends, and Client Stories
SEO Made Human
Website Strategy
3 Minutes
The Cranky Willy Wonka’s Secret to Better SEO
Is your website like a dusty, closed-down department store? Learn how the story of one strange shop owner can help you make your business visible and ready to be found.
Tips for Site Owners
SEO Made Human
2 Minutes
Your Website is Like a House:
The 3 essentials every website needs to stay standing — explained in plain language using a house analogy.
Design Decisions
3 Minutes
Which Website Platform Should You Use?
Not sure which platform fits your business best? This quiz was built just for service-based solopreneurs who want clarity—not tech overwhelm.
Website Strategy
5 Minutes
Why I Build Websites on Webflow (And Why It Matters for You)
Why I prefer to build custom websites on Webflow—and how it gives small business owners the freedom, growth, and visibility they deserve.
Website Strategy
Tips for Site Owners
4 Minutes
Your Website Isn’t a Brochure—It’s a Window Display
Stop thinking of your website as a static brochure. Learn why treating your site like a dynamic window display can keep it fresh, visible, and aligned with your growth.
AI + Search Trends
5 Minutes
How AI Search is Changing the Game—And Why You’re Going to Be Just Fine
Feeling overwhelmed by AI search changes? You’re not alone. Here’s why the future actually favors small businesses—and simple steps you can take to stay visible.
SEO Made Human
4 Minutes
Introducing Your Website to Google (and AI Search)
Learn why introducing your website to Google (and AI search) is less about mastering tech tricks—and more about making a clear, confident first impression.
Behind the Build
4 Minutes
Why I Build Custom Websites in Two Days
Discover how my Two-Day Website Build began as a one-time client solution and became the strategic, energizing format I now swear by.