Wellness

Erica’s vision for Emotion Fitness was already magnetic: a bold mix of rage room, movement, and mindfulness. Her old site didn’t capture that energy or explain what made it special. We restructured the sitemap around her signature experience, Break Sh!t. Work Out. Chill.*, clarified the messaging, and rebuilt the entire site to tell her story with ease and confidence. Visitors can now see what Emotion Fitness offers, how to book, and why it matters within seconds.

Jennifer had a Wix site she cared about, but keeping it updated on her own had become a real source of frustration. Every small change felt like a project, and over time the site started to fall behind where her business actually was.

I came in for a design sprint and worked through updates across the site with a focus on experience and clarity. From page content to navigation flow, we made sure the site felt as thoughtful and grounded as the work Jennifer does for her clients.

The piece I am most proud of is not any single update. It is the shift in how Jennifer relates to her site. She now has a partner. When something feels confusing or out of date, she does not have to figure it out alone. Her site stays current because she has someone helping her brainstorm what needs to change and why.

Jennifer's site now reflects where she actually is in her business, and she has the support to keep it that way. She is not managing it solo anymore, and that peace of mind shows up in how she shows up online.

Inner Beauty Esthetics had a lot going for it already: strong services, beautiful photography, and a genuine story to tell as a family-owned mother-daughter business. What was missing was the foundation underneath. Key pages lacked title tags and meta descriptions, images had no alt text, header structure was inconsistent sitewide, and some of the most important content, including bridal packages, existed only inside graphics that search engines and screen readers couldn't read at all. The trust was there. The visibility and accessibility were not.

The work was a comprehensive SEO and accessibility optimization across the full site, part of an ongoing engagement. The homepage was rewritten and restructured to lead with the services and the family story, with testimonials integrated for social proof. Header hierarchy was corrected throughout, custom title tags and meta descriptions were written for every page, and alt text was added to images across the site. The About Us page was redesigned to better showcase the mother-daughter team, the Book Now page was enhanced with clearer booking guidance, and visual flow and readability were improved across multiple pages.

The Bridal Pampering page was the most impactful single change. A beautifully designed package graphic was holding all the bridal service information, which looked great but was completely invisible to search engines and screen readers. Converting that graphic into structured page content unlocked both accessibility and search visibility for bridal-related terms. Clients who couldn't previously find this information, or couldn't access it at all, now can.

The site kept its warmth and personality while gaining a much stronger foundation for organic search and inclusive access. Visitors can now more easily understand what's offered, connect with the family behind the business, and find their way to booking. The business is better positioned to attract new clients through search while providing a more welcoming experience for everyone who lands on the site. The relationship is ongoing, with periodic updates and optimization support as the business continues to grow.

Dr. Pazos was ready for a stronger online presence that better matched the professionalism of her practice.

We rebuilt her site on a more flexible platform, improving SEO potential, usability, and the visitor journey for families, schools, and referral sources.

The new site includes bilingual English/Spanish content, dedicated service pages, clearer calls to action, and a more modern mobile experience.

Now visitors can understand services quickly and reach out with ease.

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Kristen came to me with a site that already looked good. A designer built it a few years back and it still photographed beautifully, but her business had outgrown it. Kristen is an IBCLC who serves two very different audiences: parents who need feeding support, and fellow lactation professionals in her LFG program. The old site tried to talk to both at once. Her classes and events had nowhere clean to live, her provider program had no real home, and the navigation asked visitors to do too much sorting on their own.

We tackled this as a one-day sprint on Squarespace, which let us sharpen what was already working without the cost or disruption of a full rebuild. I restructured the homepage around a clear, parent-focused flow, simplified the booking path so people stop second-guessing which option to choose, and built a dedicated LFG page for her provider audience. Then I cleaned up the navigation so parents and providers each have their own clear path, and added a new "What Parents Say" page so her real client stories finally had a place to shine.

My favorite piece was rebuilding her resources page so she can keep it current on her own. Kristen wanted one spot for her favorite books, podcasts, and products for both parents and providers, and she wanted to add to it anytime without needing me. I structured it for exactly that, then recorded a short walkthrough video so updating it never feels intimidating. She owns that page now, and it will grow right alongside her practice.

Kristen's site finally matches how far her business has come. Parents land on a clear path to book, providers have a page that speaks straight to them, and her on-page SEO score reached 100 percent, with FAQ schema and accessibility fixes helping the right people find her. She walked away with a site that fits her business today, and I am in her corner whenever the next chapter calls for another round.

Sarah is a licensed pediatric occupational therapist with more than a decade of experience, and she was ready to launch something of her own: infant massage classes under a brand new business called Leaps and Bounds Therapy and Wellness. What she did not have yet was a way for families to find her. No website, no business email, no online home for the work. She pictured the exhausted new parent awake at 2am, searching for something that might help their baby sleep, and she wanted to be the answer that parent found.

We built her a deliberately small site in Wix, one focused page, in a single build day. Keeping the scope tight is exactly what makes a one-day build possible. It is one clear page that walks a parent through what infant massage is, who the classes are for, and how to reach Sarah, with soft, baby-friendly colors set against professional fonts so it reads as warm and credible at once. I also vectorized and recolored her logo to match the new palette, sourced licensed photography that intentionally represented families of every background, and helped her get her business email set up and connected.

The part I am proudest of is how we handled her curriculum. Sarah teaches a licensed Infant Massage USA program, which means she legally cannot alter the course material. So we reworded the copy with care, speaking to parents in a way that draws them in while staying fully faithful to what the certification requires, and we planned for her to send the finished site to Infant Massage USA for peace of mind. It is the kind of detail most parents will never notice, and exactly the kind that protects a new business owner.

Sarah now has a professional starting point she is proud to share, a business email, and a logo that ties it all together. This was always meant to be a small, strong foundation rather than a finished full site, so as she expands into pediatric occupational therapy, this single page can slide into a larger site as its own landing page without a rebuild. She has already been adding to it since launch, and she is exactly the kind of client I love to keep working with as her business takes off.