Booking

Jennifer had a Wix site she cared about, but keeping it updated on her own had become a real source of frustration. Every small change felt like a project, and over time the site started to fall behind where her business actually was.

I came in for a design sprint and worked through updates across the site with a focus on experience and clarity. From page content to navigation flow, we made sure the site felt as thoughtful and grounded as the work Jennifer does for her clients.

The piece I am most proud of is not any single update. It is the shift in how Jennifer relates to her site. She now has a partner. When something feels confusing or out of date, she does not have to figure it out alone. Her site stays current because she has someone helping her brainstorm what needs to change and why.

Jennifer's site now reflects where she actually is in her business, and she has the support to keep it that way. She is not managing it solo anymore, and that peace of mind shows up in how she shows up online.

Inner Beauty Esthetics had a lot going for it already: strong services, beautiful photography, and a genuine story to tell as a family-owned mother-daughter business. What was missing was the foundation underneath. Key pages lacked title tags and meta descriptions, images had no alt text, header structure was inconsistent sitewide, and some of the most important content, including bridal packages, existed only inside graphics that search engines and screen readers couldn't read at all. The trust was there. The visibility and accessibility were not.

The work was a comprehensive SEO and accessibility optimization across the full site, part of an ongoing engagement. The homepage was rewritten and restructured to lead with the services and the family story, with testimonials integrated for social proof. Header hierarchy was corrected throughout, custom title tags and meta descriptions were written for every page, and alt text was added to images across the site. The About Us page was redesigned to better showcase the mother-daughter team, the Book Now page was enhanced with clearer booking guidance, and visual flow and readability were improved across multiple pages.

The Bridal Pampering page was the most impactful single change. A beautifully designed package graphic was holding all the bridal service information, which looked great but was completely invisible to search engines and screen readers. Converting that graphic into structured page content unlocked both accessibility and search visibility for bridal-related terms. Clients who couldn't previously find this information, or couldn't access it at all, now can.

The site kept its warmth and personality while gaining a much stronger foundation for organic search and inclusive access. Visitors can now more easily understand what's offered, connect with the family behind the business, and find their way to booking. The business is better positioned to attract new clients through search while providing a more welcoming experience for everyone who lands on the site. The relationship is ongoing, with periodic updates and optimization support as the business continues to grow.

Amy and Megan had built something special at Maker Creator Artist, a place where kids get to make, create, and get lost in the process. Their old site did not make that easy to see. Classes, events, parties, and gift cards were all there, but parents had to dig to figure out what fit their child and how to sign up. Behind the scenes it was just as tangled: expired events lingered on the calendar, gift cards bought through Square would not connect to bookings, and the domain was buried in a convoluted third-party setup. The studio was thriving. The website was not keeping up.

We rebuilt MCA as a seven-page Wix site: Home, Classes, Events, Parties, About, FAQs and Policies, and Contact. I structured the whole thing around the one question a busy parent is really asking, "what is the best next step for my child," and organized every offering into a clear path toward it. The build included an SEO foundation, a newsletter opt-in to grow their list, a CMS setup, an event system that automatically hides expired classes, an automated liability waiver, gift cards turned on and restyled to match the brand, and a homepage video section. All delivered in a focused two-day build, with personalized training so the team can run it themselves.

My favorite part is how the site quietly does the deciding for parents. Instead of a menu of options, it reads like a guide: find a class, book an event, or plan a party, each one a clean path with the friction removed. The relief-based section says it plainly, "you don't have to plan it, just show up." That is the whole promise of MCA translated into a website.

Parents can now understand what MCA offers in seconds and move straight into booking, and the backend is far easier to run day to day. At the reveal, Amy's first word was that she was thrilled, and watching her react to a site that finally matched the studio she and Megan built made the whole two days worth it. MCA is now live on its own domain, with a front end built to grow right alongside them.