Momentum Plan

Jen had put real effort into building her own site, and her VA had been keeping it going, but it was cumbersome to update and it was not doing anything for her visibility. The site was not pulling in new clients through search, and the maintenance overhead was a constant drain on her time and attention.

We did a Design Sprint and rebuilt her site on Wix with a clean structure and a real SEO foundation underneath it. The goal was a site that worked harder for her business without requiring her to work harder to keep it running.

One of my favorite things about this build is the custom podcast widget. When Jen publishes a new episode, it automatically pulls in and displays on her site. No manual updates, no back-and-forth. It just works.

Jen is now on my Momentum Plan, which means her blog posts and podcast episodes get updated for her on a regular basis. She gets to focus on growing her community and showing up for her members, knowing her site is keeping pace with her.

Jill came to me with a fresh new vision for her wine tasting business—something that felt polished and professional but still warm, welcoming, and never stuffy. Together, we built a brand and website that showcase her sommelier-level knowledge in a way that feels fun and deeply personal.

The final site is full of thoughtful touches: from curated event categories and a fully accessible newsletter opt-in to playful messaging and smart CMS structuring that supports future growth. We also integrated MailerLite and Calendly behind the scenes so Jill can spend less time on logistics and more time pouring joy into her events.

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Bobbie’s work was deep and meaningful, but her website needed to communicate that value more clearly and guide visitors toward action.

We refined her messaging, elevated the brand experience, and translated nuanced services into language that builds trust quickly.

The refreshed site includes dedicated service pages, strategic calls to action, an ongoing blog, and an updated Shift Mentoring experience.

Now visitors feel connected to her work and know exactly how to begin.

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Tami and her team had built something genuinely powerful in literacy education. Their website just wasn't showing it. They weren't confident sharing the site, and that kind of hesitation is a quiet drain on every introduction and sales conversation.

We rebuilt with a clear structure around their offerings, a better experience for educators and school partners, and a foundation ready to grow.

The result spoke for itself. Their site has become the example Tami shows others when they ask what a good website looks like.

As Instructional Intensity's programs and focus continue to evolve, they're on the Momentum Plan. When the business shifts, the site shifts with it.

Allison was great at her job and not so great at keeping her website current at the same time. Running a college consulting business takes real focus, and updating blogs and events kept falling to the bottom of the list. Her site was technically there, but it wasn't working as hard as she was.

She joined my Momentum Plan, which means I take the site maintenance off her plate entirely. I handle her blog updates and keep her events current so she never has to worry about whether her site reflects what's actually going on in her business.

My favorite piece of this project is the class of pages I built for her. Instead of making parents scroll through a long service list, each grade level has its own landing page. A parent of a sophomore lands on the sophomore page and sees exactly what's available for their student. Clean, simple, and fast.

Since we started working together, Allison hasn't had to touch her site once. Her events are always up to date, her content is fresh, and she gets to stay focused on what she does best: helping families find the right college fit.

The church had a website. They just dreaded touching it. Updating it was frustrating enough that it often didn't get done, which meant the community wasn't getting the information they needed.

We built a new site from scratch, along with a fresh logo, and set up a structure that makes updates simple. Now the church is on the Momentum Plan. When something changes, they send it to me, and it's handled.

Paul Plinske summed it up simply: "Honestly, you can not go wrong with Lizzy."

The staff can focus entirely on their community now. The website is not their job anymore.