Momentum Plan

Jill came to me with a fresh new vision for her wine tasting business—something that felt polished and professional but still warm, welcoming, and never stuffy. Together, we built a brand and website that showcase her sommelier-level knowledge in a way that feels fun and deeply personal.

The final site is full of thoughtful touches: from curated event categories and a fully accessible newsletter opt-in to playful messaging and smart CMS structuring that supports future growth. We also integrated MailerLite and Calendly behind the scenes so Jill can spend less time on logistics and more time pouring joy into her events.

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Bobbie’s work was deep and meaningful, but her website needed to communicate that value more clearly and guide visitors toward action.

We refined her messaging, elevated the brand experience, and translated nuanced services into language that builds trust quickly.

The refreshed site includes dedicated service pages, strategic calls to action, an ongoing blog, and an updated Shift Mentoring experience.

Now visitors feel connected to her work and know exactly how to begin.

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Tami and her team had built something genuinely powerful in literacy education. Their website just wasn't showing it. They weren't confident sharing the site, and that kind of hesitation is a quiet drain on every introduction and sales conversation.

We rebuilt with a clear structure around their offerings, a better experience for educators and school partners, and a foundation ready to grow.

The result spoke for itself. Their site has become the example Tami shows others when they ask what a good website looks like.

As Instructional Intensity's programs and focus continue to evolve, they're on the Momentum Plan. When the business shifts, the site shifts with it.

Allison was great at her job and not so great at keeping her website current at the same time. Running a college consulting business takes real focus, and updating blogs and events kept falling to the bottom of the list. Her site was technically there, but it wasn't working as hard as she was.

She joined my Momentum Plan, which means I take the site maintenance off her plate entirely. I handle her blog updates and keep her events current so she never has to worry about whether her site reflects what's actually going on in her business.

My favorite piece of this project is the class of pages I built for her. Instead of making parents scroll through a long service list, each grade level has its own landing page. A parent of a sophomore lands on the sophomore page and sees exactly what's available for their student. Clean, simple, and fast.

Since we started working together, Allison hasn't had to touch her site once. Her events are always up to date, her content is fresh, and she gets to stay focused on what she does best: helping families find the right college fit.

The church had a website. They just dreaded touching it. Updating it was frustrating enough that it often didn't get done, which meant the community wasn't getting the information they needed.

We built a new site from scratch, along with a fresh logo, and set up a structure that makes updates simple. Now the church is on the Momentum Plan. When something changes, they send it to me, and it's handled.

Paul Plinske summed it up simply: "Honestly, you can not go wrong with Lizzy."

The staff can focus entirely on their community now. The website is not their job anymore.

Beth Gustin runs Transitioning Through Change, a grief counseling practice in Westminster, Colorado. Her old site sat on a platform that owned her layout, her colors, and her structure, so she could never shape it to fit her practice. The content had gone stale, and Beth, who is totally blind and uses the JAWS screen reader, was hearing a site that repeated itself and buried the things that mattered. She wanted a home online that felt as clear and grounded as the care she offers.

We rebuilt the whole thing in Webflow from a blank page. Fresh structure, a refreshed teal and purple palette pulled from her brand, and content organized into clear headings and short sections so people can find their way. I carried over her blog library, wired up a media page with her YouTube videos and the Wellness Wednesday podcast, and kept her existing email running through the move.

The heart of this build was accessibility treated as craft, not an afterthought. I tested every page against JAWS, wrote alt text that truly describes each image, labeled every social link so it reads as "visit Beth's Facebook" instead of "link, link, link," and built menus that announce their options instead of going silent. When Beth walked the finished site and called the labeled links a pleasant surprise, I knew the details had landed.

Transitioning Through Change is live, and Beth told me it already feels much clearer than the site she was ready to say goodbye to. She has moved off the platform that boxed her in, and we are continuing together on a Momentum Plan so the site keeps growing with her practice.