Parenting

With decades of expertise in Peaceful Parenting, Nancy needed a website that felt as trustworthy and supportive as her work.

We created a polished, welcoming site that balances authority with warmth and makes it easy for overwhelmed parents to find the right next step.

Features include simplified booking, clear coaching pathways, resource access, and room for future classes and digital products.

Now families can find support faster and move forward with confidence.

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Kristen came to me with a site that already looked good. A designer built it a few years back and it still photographed beautifully, but her business had outgrown it. Kristen is an IBCLC who serves two very different audiences: parents who need feeding support, and fellow lactation professionals in her LFG program. The old site tried to talk to both at once. Her classes and events had nowhere clean to live, her provider program had no real home, and the navigation asked visitors to do too much sorting on their own.

We tackled this as a one-day sprint on Squarespace, which let us sharpen what was already working without the cost or disruption of a full rebuild. I restructured the homepage around a clear, parent-focused flow, simplified the booking path so people stop second-guessing which option to choose, and built a dedicated LFG page for her provider audience. Then I cleaned up the navigation so parents and providers each have their own clear path, and added a new "What Parents Say" page so her real client stories finally had a place to shine.

My favorite piece was rebuilding her resources page so she can keep it current on her own. Kristen wanted one spot for her favorite books, podcasts, and products for both parents and providers, and she wanted to add to it anytime without needing me. I structured it for exactly that, then recorded a short walkthrough video so updating it never feels intimidating. She owns that page now, and it will grow right alongside her practice.

Kristen's site finally matches how far her business has come. Parents land on a clear path to book, providers have a page that speaks straight to them, and her on-page SEO score reached 100 percent, with FAQ schema and accessibility fixes helping the right people find her. She walked away with a site that fits her business today, and I am in her corner whenever the next chapter calls for another round.

Sarah is a licensed pediatric occupational therapist with more than a decade of experience, and she was ready to launch something of her own: infant massage classes under a brand new business called Leaps and Bounds Therapy and Wellness. What she did not have yet was a way for families to find her. No website, no business email, no online home for the work. She pictured the exhausted new parent awake at 2am, searching for something that might help their baby sleep, and she wanted to be the answer that parent found.

We built her a deliberately small site in Wix, one focused page, in a single build day. Keeping the scope tight is exactly what makes a one-day build possible. It is one clear page that walks a parent through what infant massage is, who the classes are for, and how to reach Sarah, with soft, baby-friendly colors set against professional fonts so it reads as warm and credible at once. I also vectorized and recolored her logo to match the new palette, sourced licensed photography that intentionally represented families of every background, and helped her get her business email set up and connected.

The part I am proudest of is how we handled her curriculum. Sarah teaches a licensed Infant Massage USA program, which means she legally cannot alter the course material. So we reworded the copy with care, speaking to parents in a way that draws them in while staying fully faithful to what the certification requires, and we planned for her to send the finished site to Infant Massage USA for peace of mind. It is the kind of detail most parents will never notice, and exactly the kind that protects a new business owner.

Sarah now has a professional starting point she is proud to share, a business email, and a logo that ties it all together. This was always meant to be a small, strong foundation rather than a finished full site, so as she expands into pediatric occupational therapy, this single page can slide into a larger site as its own landing page without a rebuild. She has already been adding to it since launch, and she is exactly the kind of client I love to keep working with as her business takes off.